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1.1. These Terms of Privacy Protection govern the rules for handling personal data, contact and e-mail addresses of Users by the Operator and the rules for the use of cookies by the Operator.

The operator when processing your personal data according to Act no. 18/2018 Coll. on the protection of personal data is a civic association Brand Institute, ID number 42174180.


2.1. The Operator is entitled to request from the Users certain personal data for the purposes of their registration, management of their user profiles and fulfillment of the agreed obligations by the Operator. The transfer of such personal data is not obligatory, but without it the services of the personal data subject who refuses to transfer them to the Operator may not be provided.

2.2 Personal data is any information relating to an identified or identifiable natural person; an identifiable natural person is a person who can be identified directly or indirectly, in particular by reference to an identifier such as name, identification number, location data, online identifier, or by reference to one or more elements specific to physical, physiological, genetic, mental , the economic, cultural or social identity of that natural person.

2.3 The Operator processes personal data by its own means, using mechanical, electronic and organizational security means to protect them (especially restricting access to areas where personal data carriers are located, setting access messages to data repositories, security software including antivirus, SSL protocol ).

2.4 The affected person is entitled at any time by e-mail sent from the address he used when sending the Order to ask the Operator for information about the purpose of processing his personal data, their scope and potential recipients of personal data.

2.5 In the case of online sale of goods and services, our company will process your personal data, specified in the order, for the purposes of fulfilling the purchase contract, for the time strictly necessary for its fulfillment, settling any customer claims from incorrect performance and further if the processing is necessary by law.

2.6 Osobné údaje bude spoločnosť Brand Institute o.z. spracúvať automatizované aj manuálne a bude ich odovzdávať ďalšie osoby a to: zmluvným spôsobom zabezpečovať plnenie kúpnej zmluvy, napr. zaistenie prevádzky internetového obchodu, spracúvanie platieb za tovar, prepravu tovaru atď. Poskytnutie osobných údajov je uzavreté v zmluvnom vzťahu, v prípade, že zákazník s poskytnutím osobných údajov pre tento účel nesúhlasí, nie je možné uzavrieť zmluvu.

2.7 The personal data of the data subjects shall be processed exclusively to the following extent and for the following periods:

• data provided within the creation of a user account to the specified extent (name, surname, date of birth, address, delivery address, ID number, e-mail address, telephone number), for the duration of the User’s user account or until the processing of all User Orders, or, if the person concerned does not register, for a period of 5 years from the ordering of the goods or services, whichever is longer;


3.1 You have the right to access your personal data, as well as the right to correct, limit, transfer, object to the processing of personal data and the right to liquidation and other rights arising from the provisions of § 19 et seq. Act no. 18/2018 Coll. on the protection of personal data.

3.2 The data subject shall have the right to obtain confirmation from the controller as to whether personal data concerning him are being processed. If the controller processes such personal data, the data subject shall have the right to access such personal data and information on

  1. the purpose of processing personal data,
  2. category of personal data processed,
  3. the identification of the recipient or of the category of recipient to whom the personal data have been or are to be provided, in particular the recipient in a third country or an international organization, if possible,
  4. the retention period of personal data; if this is not possible, information on the criteria for its determination,
  5. the right to request from the controller the correction of personal data concerning the data subject, their deletion or restriction of their processing, or the right to object to the processing of personal data,
  6. the right to file a motion to initiate proceedings pursuant to Section 100,
  7. sources of personal data, if personal data have not been obtained from the data subject,
  8. the existence of automated individual decision-making, including profiling according to § 28 par. 1 and 4; in such cases, the controller shall provide the data subject with information in particular on the procedure used, as well as on the significance and expected consequences of such processing of personal data for the data subject.

The given consent can be revoked at any time by e-mail at the address given in the contact section.

3.3 The Operator collects and manages the e-mail addresses of the persons concerned obtained in connection with the registration of the persons concerned as well as the maintenance of its user accounts. Regardless of their nature, the e-mail addresses obtained in this way are considered to be the address of the electronic contact obtained in connection with the provision of the Operator’s service. The persons concerned acknowledge that the Operator is entitled to send commercial announcements / newsletters concerning these own services and goods as well as satisfaction questionnaires to these e-mail addresses.

3.4 The Operator is obliged to provide the data subject with the possibility to refuse further sending of commercial announcements / newsletters to the e-mail address entered by him, during the first registration on the website and subsequently in each individual commercial announcement. Refusal to send further notifications is free of charge for the person concerned.


4.1 The Operator is entitled to monitor and store the IP addresses of the persons concerned, exclusively for the purpose of recording access to its website. IP addresses are not provided to third parties and the Operator uses appropriate security measures to secure them.

4.2 The Operator uses cookies for the purpose of facilitating the use of its website by the persons concerned, logging in to the website and for evaluating website traffic.

4.3 The use of cookies does not violate legal regulations, as their use does not cause the collection of personal data and we do not provide them to third parties. By browsing our website, each person concerned agrees to their use and storage in their browser. He is also notified of this fact when visiting the site and gives his consent by continuing to view the site. If the person concerned does not agree to the use of cookies, he or she will actively delete or block the cookies. The person concerned is entitled to refuse to accept cookies. In this case, you will still be allowed to visit the site, but this may reduce the comfort of using the site.

4.4 The Operator is entitled to use profiling and behavioral advertising, google analytics and google adwords tools with which the person concerned agrees.

This document is effective from 1.2.2021.


In accordance with § 55 par. 5 NRSR Act no. 351/2011 Coll. on electronic communications, as amended, we would like to inform you about the use of cookies and draw your attention to the possibility of changing the settings of your Internet browser in case the current settings for the use of cookies do not suit you.


Cookies are small text files that can be sent to a web browser when you visit a website and stored on your device (computer or other device with internet access, such as a smartphone or tablet). Cookies are stored in the file folder of your internet browser. Cookies usually contain the name of the website from which they originate and the date of their creation. cCookies usually contain the name of the website from which they originate and the date of their creation. The cookies we use do not harm your computer.


We use cookies in order to optimally create and constantly improve our services, adapt them to your interests and needs, and improve their structure and content. We distinguish between short-term, so-called “Session cookies” are only temporary and remain in the browser until you close it. Long-term, so-called “Persistent cookies” remain stored on your device for longer or until you manually delete them (the time the cookie is left on your device depends on the cookie settings itself and your browser settings).


– Remember the contents of your shopping list
– Remember the place you came to in a certain sequence.


– Remember your login information
– ensure security after login,
– ensure the coherence of the whole site,
– live chat support.


– Support page performance by reducing the loading time of pages you visit.
– increase user satisfaction.


By using the pages operated by Brand Institute o.z., you agree to the use of cookies in accordance with the settings of your internet browser. If you visit our website, you are allowed to accept cookies in your browser, you do not change the settings of your internet browser and you continue to visit our website. We consider this to be acceptance of our terms of use of cookies.


Most internet browsers are initially set to automatically accept cookies. You can change this setting by blocking cookies or by notifying you if cookies are to be sent to your device. If you do not allow us to use cookies, certain functions and pages will not work as they should. For example, you would not be able to use the option to create a shopping list.

Instructions for changing or deleting cookies can be found in the “help” option of each browser. If you use different devices to access the site (eg computer, smartphone, tablet), we recommend that you adapt each browser on each device to your cookie preferences.


Mozilla Firefox
Internet Explorer


The use of cookies and their permission in the web browser is up to you. However, if you change their settings, some of our websites may have limited functionality and reduced user comfort.


_ga2 yearsGoogle Analytics – This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.
_gid24 hoursGoogle Analytics – This cookie is used to distinguish users.
_gat1 minuteGoogle Analytics – This cookie does not store any user information, it is only used to limit the number of requests that must be made to doubleclick.net.
_utma2 yearsGoogle Analytics – Stores the number of visits for each individual visitor. First visit, last and penultimate. First visit, last and penultimate.
cookieconsent_status1 yearConsent to the use of cookies

If you want to anonymize your data sent to Google Analytics, you can use the optionGoogle Analytics Opt-Out

Who we are

The address of our website is: https://inteligentnemesta.sk and / or https://slovaksmartcities.sk.

What personal data do we collect and why do we collect it?


When site visitors leave comments on a page, we collect the data that is displayed in the comment form, as well as the IP address of the users and the browser’s user-agent for spam protection.

An anonymized string created from your email address (also called a hash) can be provided to Gravatar to verify that you are using it. You can find Gravatar’s privacy policy at: https://automattic.com/privacy/. Once your comment is approved, your profile photo will be publicly displayed along with the content of your comment.


When uploading images to a web page, you should avoid uploading images with EXIF GPS location data. Site visitors can download and view any location data from the images.

Cookies files

If you add a comment on our website, you can agree to the storage of your name, e-mail address and website in cookies. It’s for your convenience that you don’t have to re-fill in your information again when adding another comment. These cookies are valid for one year.

If you visit our login page, we store temporary cookies to determine whether your browser accepts cookies. These cookies do not contain any personal data and are deleted when you close your browser.

When you log in, we set several cookies to store your login details and display settings. Login cookies are valid for two days and display settings for one year. If you choose the “remember” option, your login will be valid for two weeks. When you log out of your account, cookies are deleted.

When you edit or publish an article, additional cookies will be stored in your browser. These cookies do not contain any personal data and only link to the article ID that you edited. Files are valid for 1 day.

Embedded content from other websites

Articles on this website may contain embedded content (e.g. videos, images, articles, etc.). Embedded content from other sites behaves as if a visitor visited another website.

This website may collect personal information about you, use cookies, insert third-party tracking and monitor your interaction with embedded content, including tracking your interaction with embedded content, if you have an account on the website and are logged in.

Who we share your data with

If you request a password reset, your IP address will be provided in the password reset email.

How long we keep your data

When you add a comment, the comment and its metadata are stored separately. This allows us to automatically recognize and approve any related comments without having to be held for moderation.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can view, edit or delete their personal data at any time (except to change the user). Webmasters can also view and edit this information.

What rights do you have over your data

If you have an account on this website or have added a comment here, you can request the export of your personal information that we store about you, including information that you have provided to us. You can also request the deletion of personal data. However, this does not apply to data that we must keep about you for administrative, legal or security reasons.

Where we send your data

Visitor comments can be checked through an automated spam detection service.

Google Analytics

  1. Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we use Google Analytics, a web analytics service provided by Google LLC („Google“). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
    Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
  2. Google will use this information on our behalf to evaluate the use of our online offer by users to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
  3. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
  4. The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout? hl=en.
  5. For more information about Google’s data usage, settings and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s use of your data when you use websites or apps of our partners”), https://policies.google.com/technologies/ads (“Advertising use of data”), https://adssettings.google.com/authenticated (“Managing information Google uses to show you ads”).
    Incidentally, the personal data will be anonymized or deleted after a lapse of 26 months.